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Passwords have been around for about as long as computers. There’s a reason for their longevity: Consumers intuitively know how to use them — in spite of their security shortcomings. Businesses keen to offer a low-friction way for customers to secure their online accounts have had little option but to persist with passwords. That is, until now.
Businesses need secure and user-friendly authentication methods to help prevent the risk of data breaches and fraud. Passwordless authentication — or the process of verifying a user’s identity without a password — is becoming an increasingly popular solution for today’s retailers.