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Small BusinessCommerce

6 steps to help get more conversions and less shopping cart abandonment

One of the biggest problems in online selling is shopping cart abandonment: when buyers fail to complete the purchases they start. Research firm Baymard Institute estimates that the average online shopping cart abandonment rate is 69.2%.^* This article looks at why shoppers abandon their carts, and how you can leverage the strength of the PayPal brand to help you increase conversion rate.

AuthorPayPal Editorial Staff

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