Digital Marketing

Customer habits and expectations are always evolving. Adapt your online digital marketing channels to keep your busin...

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Small BusinessMarketing

Unlocking the benefits of Gen AI design prompts for growing businesses

With generative AI (Gen AI) more accessible than ever, using it for marketing visuals has become an enticing option for business owners. This is especially the case for those without the time, resources, or staff to develop their own content — from websites and online promotions, to social posts and print marketing. Gen AI tools can help growing businesses stretch their creativity, transforming big and small ideas alike into powerful imagery that matches their aesthetic vision while communicating the voice of their brand.

Quirky office space with analytics on a laptop and two people discussing plans in the background

Small BusinessMarketing

What is customer segmentation: Guide to targeted marketing strategies

Given the abundance of choice offered to modern consumers, blanket marketing campaigns don't cut it anymore. In fact, experts predict that the global revenue from customer experience personalization and optimization software will exceed 9.5 billion U.S. dollars by 2024.¹

AuthorPayPal Editorial Staff

Small BusinessMarketing

Upselling and cross-selling strategies to help boost revenue

AuthorPayPal Editorial Staff

Jun 20, 2024Article9 mins read

Small BusinessMarketing

How to promote your business on social media

AuthorPayPal Editorial Staff

Jun 17, 2024Article10 mins read

Small BusinessMarketing

How to sell on Facebook Marketplace: A guide for businesses

AuthorPayPal Editorial Staff

May 2, 2024Article7 mins read

Small BusinessMarketing

Product page optimization 101

AuthorPayPal Editorial Staff

Apr 28, 2024Article5 mins read

Small BusinessMarketing

AI for small business marketing: Integrating generative AI for powerful image generation

AuthorGrant Farhall

Mar 11, 2024Article5 mins read

Small BusinessMarketing

A guide to social media in the marketing mix

AuthorPayPal Editorial Staff

Feb 21, 2024Article5 mins read

Small BusinessMarketing

Email marketing best practices to utilize

AuthorPayPal Editorial Staff

Dec 20, 2023Article4 mins read

Small BusinessMarketing

Tips for creating compelling calls to action to drive more conversions

AuthorPayPal Editorial Staff

Dec 13, 2023Article

Small BusinessMarketing

Running a successful Singles' Day campaign for small business owners: Tips and strategies

AuthorPayPal Editorial Staff

Dec 7, 2023Article3 mins read

Small BusinessMarketing

Instagram marketing: A guide for small business owners

AuthorPayPal Editorial Staff

Dec 4, 2023Article3 mins read

Small BusinessMarketing

Your ultimate guide to find, license, and format stock content

AuthorGrant Farhall

Oct 18, 2023Article5 mins read

Small BusinessMarketing

Strategies to build an email list

AuthorPayPal Editorial Staff

Oct 5, 2023Article7 mins read

Small BusinessMarketing

How to grow your business online: A checklist from the experts

AuthorDr. Tiffany Raymond, PhD

Aug 25, 2023Article3 mins read

Small BusinessMarketing

How to sell on Facebook Marketplace: A guide for businesses

AuthorPayPal Editorial Staff

Jun 2, 2023Article7 mins read

Small BusinessMarketing

How to create a marketing strategy for your business

AuthorPayPal Editorial Staff

May 22, 2023Article9 mins read

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