Get growing with social payments

Smartphones and social media let consumers shop anytime. From anywhere. In the US, the social commerce market is forecasted to generate $104 billion in revenue in 2025.¹ And it’s expected to surpass $150 billion in 2029.²

Social payment platforms like Venmo can help businesses tap into this growing market. With Venmo, businesses can streamline transactions. They can grow their reach with new customers. And they can turn existing customers into connections to build loyalty and generate buzz.

Meet the ultimate social commerce influencers

Gen Z and Millennials will soon account for 20% of the population.³ These digital natives spend many hours on their mobile phones daily, and they prioritize seamless digital social commerce experiences. In just one day, they might use a digital transit pass to ride the subway, order and pay for a coffee on the way to work, make a lunch reservation, shop for a birthday gift, and buy movie tickets for date night—all from their phone.

• 50% of Gen Z and Millennials say they use peer-to-peer (P2P) payment apps like Venmo for both in-store and online purchases.⁴

Tap into the power of Venmo

Offering Venmo as a payment option can help businesses reach digital-savvy customers who want seamless mobile payment experiences. Ones that align with their busy lifestyles. Venmo’s dynamic features bring convenience to both customers and businesses.

Reach new customers

Venmo does more than enable small transactions among friends. It can open the door for businesses to reach a large, attractive user base. One that values convenience, social integration, and modern financial experiences.

• There are 95.4M active Venmo accounts in the US⁵

• 68% are Gen Z or Millennials⁶

• 47% are in high-income households⁷

Streamline transactions

Venmo helps businesses meet customers where they are: online, in-store, or on their mobile phones. Venmo integrates with PayPal’s vast network to offer a unified platform for processing transactions across different touchpoints. This makes it easier for businesses to manage and consolidate payment data, and see and manage cash flow more clearly.

Customers can link their preferred payment method like a bank or credit card to their Venmo account. Then, they can easily pay on the go without entering their payment details. It’s especially appealing to digital natives, who overwhelmingly prefer digital payments to cash.⁸

Turn shares into sales

When customers pay with Venmo, they can show off their purchases on Venmo’s social feed. Their friends can like and comment on their activity. This can be free advertising for businesses that can attract new customers. And merchants can even jump in on the conversation in the feed. This can help foster brand loyalty and community.