Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

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Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

Mobile marketing is a necessity for businesses that want to reach customers across devices and drive e-commerce sales. After all, mobile devices aren’t just tools for communicating on the go anymore; they’re baked into every aspect of people’s lives, whether they’re conducting business, streaming their favorite show, or researching their next purchase.

AuthorPayPal Editorial Staff

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Small BusinessMarketing

How to win at small business branding and identity

It is hard to stand out in a busy, crowded, and noisy world where many companies and organizations are vying for attention. Having a vibrant and dynamic brand identity is essential business success. Having strong small business branding can make all the difference in the world.

AuthorPayPal Editorial Staff

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Small BusinessMarketing

How to perform a competitive business analysis to gain an edge

AuthorPayPal Editorial Staff

Jan 27, 2025Article5 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Jan 15, 2025Article7 mins read

Small BusinessMarketing

How Venmo can help expand your reach

AuthorPayPal Editorial Staff

Dec 16, 2024Article3 mins read

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

Sep 20, 2024Article5 mins read

Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

AuthorPayPal Editorial Staff

Aug 8, 2024Article3 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Mar 26, 2024Article5 mins read

Small BusinessMarketing

How to market to Gen Z by appealing to what matters most to them

AuthorPayPal Editorial Staff

Mar 25, 2024Article5 mins read

Small BusinessMarketing

5 steps to help convert shoppers into buyers

AuthorPayPal Editorial Staff

Mar 25, 2024Article3 mins read

Small BusinessMarketing

Unlocking product page conversions: Leveraging customer reviews for higher sales

AuthorPayPal Editorial Staff

Feb 25, 2024Article2 mins read

Small BusinessMarketing

Tips on how to improve customer experience

AuthorPayPal Editorial Staff

Dec 18, 2023Article4 mins read

Small BusinessMarketing

How to build a go-to-market strategy

AuthorPayPal Editorial Staff

Sep 19, 2023Article4 mins read

Small BusinessMarketing

Seven ways to build customer trust

AuthorPayPal Editorial Staff

May 31, 2023Article3 mins read

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

AuthorDr. Tiffany Raymond, PhD

Oct 7, 2022Article4 mins read

Small BusinessMarketing

Still wondering how to target millennials? Focus on bridge millennials instead

AuthorAlice Wong

Jul 8, 2022Article4 mins read