Featured articles.

• EXPANDING INTO NEW MARKETS
  5 tips for selling products internationally

  Whether you’re selling erasers or carburetors, we can probably guess one of your biggest business concerns: finding and attracting new customers.  

  May 26, 2025
• SELLING ONLINE
  How PayPal works for fundraising.

  Digital fundraising is increasingly important for nonprofits. In 2018, online giving increased by 23%, website traffic from mobile users was increasing fast, and average retention rate for online donors was 38%.1 This means your nonprofit needs mobile-friendly, convenient, and secure fundraising solutions donors can trust.

  May 26, 2025
• OPTIMIZING FOR MOBILE
  Checkout Conversion Killers

  As an online seller, your customer’s first impression of your business is the front end of your website – the beautiful design, site experiences and product pages. But equally as important is your online store’s checkout page optimization.  

  May 26, 2025
• MARKETING TO CUSTOMERS
  5 ways to grow your online business.

  You’ve successfully launched your e-commerce business, and now it’s time to bring customers to your virtual door. How do you do that? Following the five tips we've outlined below can help you raise awareness of your online business and build a loyal customer base.

  May 25, 2025
• MARKETING TO CUSTOMERS
  7 tips to jumpstart your social strategy.

  The time period before the holidays is the biggest time of year for consumer spending, and typically the busiest time of year for many small business owners, but it doesn’t have to be. By solidifying social media marketing plans early (and revisiting them often), small businesses can maximize their resources, from time to money, all year round

  May 23, 2025
• MARKETING TO CUSTOMERS
  6 ways to win at e-commerce this holiday season.

  Use these tips to help your business stand out and sell more during the biggest shopping season of the year.

  May 22, 2025
• SETTING UP A BUSINESS
  The Adaptables: Featuring Shea Radiance.

  In this Adaptables episode, we sat down with Funlayo Alabi, CEO and co-founder of natural beauty brand, Shea Radiance in the U.S.

  Jun 10, 2024
• PROTECTING SELLERS
  How Seller Protection can help support your business.

  As a small business owner, you want to do everything you can to protect your business, including processing customer payments smoothly. This is where choosing a payment provider with seller protection can help.

  Jun 7, 2024
• OPTIMIZING FOR MOBILE
  How to fundraise in a mobile world.

  When people want to support their favourite causes, it's only natural they turn to their mobile devices. To help people give in a way that fits their mobile lifestyles, there are a few simple steps that your nonprofit can take to make your mobile experience faster, easier, and more donor friendly.

  Jun 6, 2024